Marketing Campaigns (Part3)
TP-Customer Toolbox (Part 3) Part 3 of the explanation of our #workingmodel is all about #campaigns. From lead generation to the customer phase and a possible win-back. Today we are…
Marke, Markenpositionierung und Markenversprechen (Part 1)
Habe mir vorgenommen mal unser Arbeitsmodell (die Touchpoints Toolbox ) in einigen Schritten zu erklären, um Firmen zu helfen, etwas mehr Klarheit zu erhalten, wo ansetzen wenn es in Marketing…
Brand, the Brand Positioning and Promise. (Part 1)
I have decided to explain our working model (the Touchpoints Toolbox) in a few steps to help companies get a little more clarity on where to start if things are…
Customer LifeCycle (Part 2)
Nachdem ich im ersten Newsletter über Brand Positionierung und Werteversprechen geschrieben habe, hier Part 2 aus unserem Arbeitsmodell der Customer Lifecycle. Die Forschung zum Kundenlebenszyklus (Customer Lifecycle) ist entscheidend für…
Customer LifeCycle (Part 2)
After writing about brand positioning and value propositions in the first newsletter, here is Part 2 from our Customer Lifecycle working model. Customer lifecycle research is crucial to understanding customer…