The P.R.O.M.P.T. method – Clear prompts for better AI results

By tp_martinOn 21. September 202522. September 2025

Anyo ne who works with ChatGPT and o ther t o o ls kn ows the pr oblem: Often the answers are helpful, but n o t quite what you were lo oking for. Som etimes the right t o ne is m issing, som etimes the results are t o o general. This is precisely where the PR OMPT method by Oliver Bock & Florian Knust comes in – a simple yet effective structure for formulating queries precisely.

What does PR OMPT mean?

Each let ter represen ts an elemen t that should be in cluded in a go od pr ompt:

R – Role : What role should the AI t ake o n? (e.g., teacher, expert, travel ad vis or) Very importan t in my o pi nio n!
P – Pr oject / Co n text : What is it about? What is the goal?
O – Main Audience : Who is the result in tended for? Without a target audience defin itio n, it’s useless!
M – Output : What type of result is expected? (Text, list, table, code, etc.)
P – Presen tatio n / Forma t : In what form should the result be presen ted?
T – T o ne : In what style or t o ne should the AI respo nd?

Why is this importan t?

The method brings structure and cl ar ity t o pr ompts. Instead of vague requests („Write me something about sustai nable travel“), the AI receives precise instructi o ns – and the results are much m ore in line with its own expecta tio ns. This saves time, stress, and rework .

An example

Without a method: “Write me something about a sustai nable trip t o Switzerland.”

Using the PR OMPT method: „You are an enviro n men tally co nsci ous travel co nsultan t. I’m plan ning a sustai nable weekend trip t o Switzerland for my boss. Please tell me the t op three travel destinatio ns and suitable activities. Pr ovide the in forma tio n in a table with the colum ns ‚Lo cati o n,‘ ‚Activities,‘ ‚Highlights,‘ and cho ose a pr ofessio nal, yet slightly en thusias tic, t o ne.“

The difference? The seco nd result is clear, t o the poin t, and imm ediately usable.

The PR OMPT method is a truly practical t o ol: easy t o rem ember, imm ediately applicable, and useful in all areas—whether in marketing, scho ol, or writing blog posts. Anyo ne who works with AI should defin itely give it a try.

By the way, there is a new bo ok called „Superp ower ChatGPT“ .

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