{"id":551,"date":"2022-03-18T13:42:56","date_gmt":"2022-03-18T12:42:56","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/1st-party-data\/"},"modified":"2022-03-18T13:42:56","modified_gmt":"2022-03-18T12:42:56","slug":"1st-party-data","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/1st-party-data\/","title":{"rendered":"1st-Party-Data"},"content":{"rendered":"<p>1st-Party-Data sind vom &#8220;Websitebetreiber oder Werbetreibenden selbst erhobene Nutzerdaten (sog. Eigendaten), wie z. B. Kaufinteressen oder demografische Informationen.  Eigentum des Erhebers \u2013 sog. Eigendaten. Die Erhebung geschieht im Wesentlichen \u00fcber eine Messung der Angebote des Werbetreibenden bzw. Publishers oder die Daten stammen aus einem CRM-(Customer-Relationship-Management)System. Zudem kann es sich bei 1st-Party-Data um plattform\u00fcbergreifenden Datenverkehr, Login-Informationen oder Zielgruppendaten aus verbundenen Social Networks handeln.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1st-Party-Data sind vom &#8220;Websitebetreiber oder Werbetreibenden selbst erhobene Nutzerdaten (sog. Eigendaten), wie z. B. Kaufinteressen oder demografische Informationen. Eigentum des Erhebers \u2013 sog. Eigendaten. Die Erhebung geschieht im Wesentlichen \u00fcber eine Messung der Angebote des Werbetreibenden bzw. Publishers oder die Daten stammen aus einem CRM-(Customer-Relationship-Management)System. Zudem kann es sich bei 1st-Party-Data um plattform\u00fcbergreifenden Datenverkehr, Login-Informationen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-551","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>1st-Party-Data - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/1st-party-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1st-Party-Data - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"1st-Party-Data sind vom &#8220;Websitebetreiber oder Werbetreibenden selbst erhobene Nutzerdaten (sog. 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