{"id":4844,"date":"2022-03-18T14:11:07","date_gmt":"2022-03-18T13:11:07","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/zielgruppen-bannerschaltung\/"},"modified":"2022-03-18T14:11:07","modified_gmt":"2022-03-18T13:11:07","slug":"zielgruppen-bannerschaltung","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/zielgruppen-bannerschaltung\/","title":{"rendered":"Zielgruppen Bannerschaltung"},"content":{"rendered":"<p>Das Targeting ist das auf bestimmte Zielgruppen abgestimmte, Schalten \/ Einblenden von Werbebannern auf Webseiten. Es wird also, bezogen auf Inhalte, Produktnamen, Bereiche einer Website, Herkunft des Besuchers oder bezogen auf bestimmte Schlagworte (Keywords), versucht m\u00f6glichst individuell den f\u00fcr einen Besucher einer Webseite vermeintlich attraktivsten Banner einzublenden, um idealerweise einen Klick auf diesen Banner zu erreichen.    auch     Das auf bestimmte Personengruppen abgestimmte, Einblenden von Werbefl\u00e4chen auf Websites. Bezogen auf Inhalte, Produke, Bereiche einer Website, Herkunft des Besuchers oder bezogen auf bestimmte Schlagworte wird versucht, m\u00f6glichst f\u00fcr jeden Besucher die ideale Werbung aufschalten zu k\u00f6nnen. Damit soll erreicht werden, dass es m\u00f6glichst viele Klicks auf die Werbefl\u00e4chen einer Werbsite gibt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zielgruppen Bannerschaltung<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4844","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zielgruppen Bannerschaltung - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/zielgruppen-bannerschaltung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zielgruppen Bannerschaltung - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Zielgruppen Bannerschaltung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/zielgruppen-bannerschaltung\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/zielgruppen-bannerschaltung\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/zielgruppen-bannerschaltung\\\/\",\"name\":\"Zielgruppen Bannerschaltung - 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