{"id":4839,"date":"2022-03-18T14:11:07","date_gmt":"2022-03-18T13:11:07","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/zaw-zentralverband-der-deutschen-werbewirtschaft\/"},"modified":"2022-03-18T14:11:07","modified_gmt":"2022-03-18T13:11:07","slug":"zaw-zentralverband-der-deutschen-werbewirtschaft","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/zaw-zentralverband-der-deutschen-werbewirtschaft\/","title":{"rendered":"ZAW (Zentralverband der deutschen Werbewirtschaft)"},"content":{"rendered":"<p>Als Dachverband der Werbewirtschaft vereint der Zentralverband der deutschen Werbewirtschaft (ZAW) alle in Deutschland zur Werbewirtschaft z\u00e4hlenden Gruppen in einer Organisation. Er umfasst \u00fcber 40 Mitgliedsverb\u00e4nde, die sich in vier Bereiche gliedern: Werbungtreibende Unternehmen, Werbeagenturen, Werbung Durchf\u00fchrende und Werbemittelhersteller sowie Werbeberufe und Marktforschung. Er ist die Interessenvertretung der Werbewirtschaft in Deutschland und koordiniert die unterschiedlichen Auffassungen innerhalb der Branche.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZAW (Zentralverband der deutschen Werbewirtschaft)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4839","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZAW (Zentralverband der deutschen Werbewirtschaft) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/zaw-zentralverband-der-deutschen-werbewirtschaft\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZAW (Zentralverband der deutschen Werbewirtschaft) - 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