{"id":4826,"date":"2022-03-18T14:11:06","date_gmt":"2022-03-18T13:11:06","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/wortbasiertes-targeting\/"},"modified":"2022-03-18T14:11:06","modified_gmt":"2022-03-18T13:11:06","slug":"wortbasiertes-targeting","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/wortbasiertes-targeting\/","title":{"rendered":"Wortbasiertes Targeting"},"content":{"rendered":"<p>Wortbasiertes Targeting (Contextual Targeting) blendet nur dann Werbung ein, wenn im Text der Website des Werbetreibenden auch dementsprechend definierte Begriffe wiedergefunden werden. Ein Beispiel f\u00fcr wortbasiertes Targeting ist der Suchbegriff \u201eGolf\u201c f\u00fcr eine Automodellreihe auf einer Nachrichten-Website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wortbasiertes Targeting<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4826","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wortbasiertes Targeting - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/wortbasiertes-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wortbasiertes Targeting - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Wortbasiertes Targeting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/wortbasiertes-targeting\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/wortbasiertes-targeting\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/wortbasiertes-targeting\\\/\",\"name\":\"Wortbasiertes Targeting - 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