{"id":4819,"date":"2022-03-18T14:11:05","date_gmt":"2022-03-18T13:11:05","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/wirkungsziele\/"},"modified":"2022-03-18T14:11:05","modified_gmt":"2022-03-18T13:11:05","slug":"wirkungsziele","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/wirkungsziele\/","title":{"rendered":"Wirkungsziele"},"content":{"rendered":"<p>Insbesondere auf der Ebene eines einzelnen Massnahmenschritts muss definiert werden, welche Wirkung ausgel\u00f6st werden soll. An einem Beispiel: Ein Mailing soll dazu f\u00fchren, dass der entsprechende Aussendienstmitarbeiter in der Nachbearbeitung einen Aufh\u00e4nger hat, der ihm die T\u00fcren f\u00fcr ein Beratungsgespr\u00e4ch \u00f6ffnet. Die Zielsetzungen sollten auch prim\u00e4r auf diesen Wirkungsmechanismus fokussieren.    auch     Vordefiniertes Ziel bez\u00fcglich der Wirkung, die eine Massnahme erreichen soll. Bei jeder Massnahme sollte ein solches Ziel in der Projektphase definiert werden, um nach Beendigung f\u00fcr die Auswertung als Messgr\u00f6sse verwendet werden zu k\u00f6nnen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wirkungsziele<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4819","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wirkungsziele - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/wirkungsziele\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wirkungsziele - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Wirkungsziele\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/wirkungsziele\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/wirkungsziele\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/wirkungsziele\\\/\",\"name\":\"Wirkungsziele - 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