{"id":4818,"date":"2022-03-18T14:11:05","date_gmt":"2022-03-18T13:11:05","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/wirksame-reichweite\/"},"modified":"2022-03-18T14:11:05","modified_gmt":"2022-03-18T13:11:05","slug":"wirksame-reichweite","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/wirksame-reichweite\/","title":{"rendered":"Wirksame Reichweite"},"content":{"rendered":"<p>Die wirksame Reichweite umfasst die Personen aus der Zielgruppe, die mit einer definierten Anzahl an -> Durchschnittskontakten erreicht worden sind. Die Annahme ist dabei, dass eine bestimmte Kontaktdosis notwendig ist, um eine Wirkung zu erzielen. Gleichzeitig sollte eine zu hohe Kontaktmenge pro Person vermieden werden, um einen Wear-out-Effekt zu verhindern. Die wirksame Kontaktdosis einer Kampagne ist von verschiedenen Faktoren abh\u00e4ngig und kann individuell definiert werden. M\u00f6gliche Faktoren sind z.B. die Zielsetzung der Kampagne oder der Erkl\u00e4rungsbedarf des Produkts.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wirksame Reichweite<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4818","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wirksame Reichweite - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/wirksame-reichweite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wirksame Reichweite - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Wirksame Reichweite\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/wirksame-reichweite\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/wirksame-reichweite\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/wirksame-reichweite\\\/\",\"name\":\"Wirksame Reichweite - 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