{"id":4810,"date":"2022-03-18T14:11:04","date_gmt":"2022-03-18T13:11:04","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/white-space-management\/"},"modified":"2022-03-18T14:11:04","modified_gmt":"2022-03-18T13:11:04","slug":"white-space-management","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/white-space-management\/","title":{"rendered":"White space Management"},"content":{"rendered":"<p>Beim White Space Management (auch Transpromo genannt) werden leere Fl\u00e4chen auf Rechnungen oder in Kontoausz\u00fcgen genutzt um gezielt Informationen mit meist werblichem Charakter weiterzugeben. Die Inhalte sind auf Kunden und deren Kaufverhalten abgestimmt. White Space Management setzt gutes Customer Relationship Management (CRM) voraus.    auch     Englischer Begriff f\u00fcr Leerraumverwaltung, der die Nutzung von typografischem Leerraum f\u00fcr die Weitergabe von Informationen bezeichnet. Oftmals sind die Leerr\u00e4ume auf Rechnungen oder Kontoausz\u00fcgen, die mit Informationen von Kunden gef\u00fcllt werden. Vorraussetzung f\u00fcr das White Space Management ist ein gutes Customer Relationship Management (CRM).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>White space Management<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4810","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>White space Management - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/white-space-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White space Management - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"White space Management\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/white-space-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/white-space-management\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/white-space-management\\\/\",\"name\":\"White space Management - 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