{"id":4804,"date":"2022-03-18T14:11:04","date_gmt":"2022-03-18T13:11:04","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/werbespot\/"},"modified":"2022-03-18T14:11:04","modified_gmt":"2022-03-18T13:11:04","slug":"werbespot","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/werbespot\/","title":{"rendered":"Werbespot"},"content":{"rendered":"

Werbespots (auch Werbefilme genannt) geh\u00f6ren zur aufw\u00e4ndigsten Gattung der Business-Filme. Sie sind in der Regel zwischen 15 und 90 Sekunden lang und werden speziell f\u00fcr den Einsatz in TV und Kino erstellt, immer h\u00e4ufiger aber auch f\u00fcr den Einsatz im Internet. Werbespots richten sich normalerweise an Endverbraucher, da Massenmedien in der Regel eher Verbraucher als Gesch\u00e4ftskunden ansprechen. Spartenprogramme und das Internet bieten inzwischen allerdings die M\u00f6glichkeit auch Gesch\u00e4ftskunden direkt anzusprechen, so dass der Werbespot auch im B-to-B-Bereich an Bedeutung zunimmt. auch Kurzer Film, der eine Ware, eine Marke oder eine Dienstleistung bewirbt. In der Regel sind sie zwischen 15 und 90 Sekunden lang und werden speziell f\u00fcr den Einsatz im Fernsehen und Kino erstellt, immer h\u00e4ufiger aber auch f\u00fcr den Einsatz im Internet.<\/p>\n","protected":false},"excerpt":{"rendered":"

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