{"id":4796,"date":"2022-03-18T14:11:03","date_gmt":"2022-03-18T13:11:03","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/weitester-nutzerkreis-wnk\/"},"modified":"2022-03-18T14:11:03","modified_gmt":"2022-03-18T13:11:03","slug":"weitester-nutzerkreis-wnk","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/weitester-nutzerkreis-wnk\/","title":{"rendered":"Weitester Nutzerkreis (WNK)"},"content":{"rendered":"<p>Zum Weitesten Nutzerkreis (WNK) eines Mediums geh\u00f6ren alle Personen, die innerhalb eines bestimmten Zeitraums bzw. einer bestimmten Anzahl von Ausgaben f\u00fcr dieses Medium eine Kontaktchance haben, die gr\u00f6\u00dfer als Null ist (p-Wert > 0). F\u00fcr Pressemedien sind das Leser, die das Medium in den letzten 12 Erscheinungsintervallen genutzt haben, f\u00fcr Radio- und TV-Nutzer H\u00f6rer bzw. Seher des Senders in den letzten 2 Wochen. F\u00fcr Online-Medien z\u00e4hlen alle Personen zum WNK, die im Ausweisungszeitraum mindestens ein Kontakt mit dem Werbetr\u00e4ger hatten. Zum WNK einer Kombination werden infolgedessen alle Personen gez\u00e4hlt, die mindestens eines der zu der Medienkombination geh\u00f6renden Medien genutzt haben.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Weitester Nutzerkreis (WNK)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4796","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Weitester Nutzerkreis (WNK) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/weitester-nutzerkreis-wnk\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Weitester Nutzerkreis (WNK) - 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