{"id":4793,"date":"2022-03-18T14:11:02","date_gmt":"2022-03-18T13:11:02","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/website-traffic\/"},"modified":"2022-03-18T14:11:02","modified_gmt":"2022-03-18T13:11:02","slug":"website-traffic","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/","title":{"rendered":"Website Traffic"},"content":{"rendered":"<p>Hast du eine Website f\u00fcr dein Unternehmen? Nat\u00fcrlich hast du eine (und wenn nicht, ist es jetzt an der Zeit, eine zu erstellen). Und die Chancen stehen gut, dass deine\u00a0<strong>Website an und f\u00fcr sich schon ein Marketinginstrument<\/strong>\u00a0ist. Warum nicht beobachten, wie erfolgreich sie ist?<\/p>\n<p>Du kannst Tools wie\u00a0<a href=\"https:\/\/unternehmer.de\/it-technik\/183957-google-analytics-interne-suche-auswerten\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics verwenden<\/a>, um festzustellen, wie viele Menschen auf deine Website kommen. Und du kannst sehen, welche Seiten deiner Website die meisten Aktivit\u00e4ten erzeugen. Nutzen deine Top-Seiten, indem du Dinge wie Anzeigen hinzuf\u00fcgst, und erg\u00e4nze deine weniger erfolgreichen Seiten mit\u00a0<strong>Keywords und visuellen Elemente<\/strong>.<\/p>\n<p>Jetzt kannst du nat\u00fcrlich so detailliert werden, wie du willst, wenn es um den Traffic geht. Unterteile ihn nach\u00a0<strong>organischem (unbezahltem) Verkehr<\/strong>\u00a0und\u00a0<strong>bezahltem Verkehr<\/strong>. Du kannst sehen, wie viele Personen wiederkehrende Besucher sind und wie viele Einzelbesucher du hast Die M\u00f6glichkeiten sind (scheinbar) endlos. Hier sind ein paar andere Dinge, die du im Blick behalten solltest, wenn es um deine Website geht:<\/p>\n<ul>\n<li>Absprungrate<\/li>\n<li>Klickrate<\/li>\n<li>Verbrachte Zeit auf Seite<\/li>\n<li>Dom\u00e4nenbeh\u00f6rde<\/li>\n<li>Geschwindigkeit der Website<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Website Traffic<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4793","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Traffic - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Traffic - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Website Traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-traffic\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-traffic\\\/\",\"name\":\"Website Traffic - Touchpoints\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\"},\"datePublished\":\"2022-03-18T13:11:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-traffic\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-traffic\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-traffic\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossar\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Website Traffic\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"name\":\"Strategic CRM, marketing and sales consulting | touchpoints Switzerland\",\"description\":\"Marketing, Sales, CRM and More...\",\"publisher\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\",\"name\":\"Touchpoints Consulting\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"contentUrl\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"width\":850,\"height\":215,\"caption\":\"Touchpoints Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website Traffic - Touchpoints","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/","og_locale":"en_US","og_type":"article","og_title":"Website Traffic - Touchpoints","og_description":"Website Traffic","og_url":"https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/","og_site_name":"Touchpoints","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/","url":"https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/","name":"Website Traffic - Touchpoints","isPartOf":{"@id":"https:\/\/touchpoints.eu\/en\/#website"},"datePublished":"2022-03-18T13:11:02+00:00","breadcrumb":{"@id":"https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/touchpoints.eu\/en\/glossar\/website-traffic\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/touchpoints.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Glossar","item":"https:\/\/touchpoints.eu\/en\/glossar\/"},{"@type":"ListItem","position":3,"name":"Website Traffic"}]},{"@type":"WebSite","@id":"https:\/\/touchpoints.eu\/en\/#website","url":"https:\/\/touchpoints.eu\/en\/","name":"Strategic CRM, marketing and sales consulting | touchpoints Switzerland","description":"Marketing, Sales, CRM and More...","publisher":{"@id":"https:\/\/touchpoints.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/touchpoints.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/touchpoints.eu\/en\/#organization","name":"Touchpoints Consulting","url":"https:\/\/touchpoints.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","contentUrl":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","width":850,"height":215,"caption":"Touchpoints Consulting"},"image":{"@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia\/4793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/media?parent=4793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}