{"id":4792,"date":"2022-03-18T14:11:02","date_gmt":"2022-03-18T13:11:02","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/website-tracking\/"},"modified":"2022-03-18T14:11:02","modified_gmt":"2022-03-18T13:11:02","slug":"website-tracking","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/","title":{"rendered":"Website Tracking"},"content":{"rendered":"<p>Bezeichnet das Messen und Auswerten des Nutzerverhaltens innerhalb der Website. Die Tracking-Software misst die Besucherstr\u00f6me, die Anzahl Seitenaufrufe pro Besucher oder die Verweildauer pro Seite. Weiter stellt sie fest, welche Browser die Nutzer verwenden un von woher sie kommen. Auch Suchbegriffe, durch welche sie auf die Seite gestossen sind, werden aufgelistet. Tracking-Tools lassen somit auch Aussagen \u00fcber den Erfolg von Partnerlinks oder Suchmaschinenmarketing zu. Die Auswertungen haben anonym zu erfolgen.     auch     Bezeichnet das Messen und Auswerten des Nutzerverhaltens innerhalb einer Website. Die Tracking-Software misst die Besucherstr\u00f6me, die Anzahl Seitenaufrufe pro Besucher, die Verweildauer pro Seite und das Navigationsverhalten innerhalb der Seite. Weiter stellt sie fest, welche Browser die Nutzer verwenden und woher sie kommen. Auch Suchbegriffe, durch welche sie auf die Seite gestossen sind, werden aufgelistet. Die Auswertungen haben anonym zu erfolgen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website Tracking<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4792","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website Tracking - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Tracking - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Website Tracking\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-tracking\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-tracking\\\/\",\"name\":\"Website Tracking - Touchpoints\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\"},\"datePublished\":\"2022-03-18T13:11:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-tracking\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-tracking\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/website-tracking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossar\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Website Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"name\":\"Strategic CRM, marketing and sales consulting | touchpoints Switzerland\",\"description\":\"Marketing, Sales, CRM and More...\",\"publisher\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\",\"name\":\"Touchpoints Consulting\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"contentUrl\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"width\":850,\"height\":215,\"caption\":\"Touchpoints Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website Tracking - Touchpoints","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/","og_locale":"en_US","og_type":"article","og_title":"Website Tracking - Touchpoints","og_description":"Website Tracking","og_url":"https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/","og_site_name":"Touchpoints","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/","url":"https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/","name":"Website Tracking - Touchpoints","isPartOf":{"@id":"https:\/\/touchpoints.eu\/en\/#website"},"datePublished":"2022-03-18T13:11:02+00:00","breadcrumb":{"@id":"https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/touchpoints.eu\/en\/glossar\/website-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/touchpoints.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Glossar","item":"https:\/\/touchpoints.eu\/en\/glossar\/"},{"@type":"ListItem","position":3,"name":"Website Tracking"}]},{"@type":"WebSite","@id":"https:\/\/touchpoints.eu\/en\/#website","url":"https:\/\/touchpoints.eu\/en\/","name":"Strategic CRM, marketing and sales consulting | touchpoints Switzerland","description":"Marketing, Sales, CRM and More...","publisher":{"@id":"https:\/\/touchpoints.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/touchpoints.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/touchpoints.eu\/en\/#organization","name":"Touchpoints Consulting","url":"https:\/\/touchpoints.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","contentUrl":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","width":850,"height":215,"caption":"Touchpoints Consulting"},"image":{"@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia\/4792","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/media?parent=4792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}