{"id":4776,"date":"2022-03-18T14:11:01","date_gmt":"2022-03-18T13:11:01","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/vuma-touchpoints\/"},"modified":"2022-03-18T14:11:01","modified_gmt":"2022-03-18T13:11:01","slug":"vuma-touchpoints","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/vuma-touchpoints\/","title":{"rendered":"VuMA Touchpoints"},"content":{"rendered":"<p>Die VuMA Touchpoints ist die wichtigste Markt-Media-Studie f\u00fcr die Medien TV und H\u00f6rfunk. Sie kombiniert Mediennutzungsdaten mit detaillierten Zielgruppen- und Konsuminformationen und richtet sich an Mediaplaner in Agenturen und werbungtreibende Unternehmen. Sie wird seit mehr als 20 Jahren herausgegeben und methodisch von einem Entwicklerteam verantwortet, dass neben Medienanbietern und Vermarktern auch Vertreter der Agenturen und Werbungtreibenden umfasst. Auftraggeber sind ARD-Werbung SALES &#038; SERVICES (AS&#038;S), RMS und das ZDF Werbefernsehen. Partner aus dem Medienbereich sind IP Deutschland, EL CARTEL MEDIA, Sky Media und ENERGY MEDIA.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>VuMA Touchpoints<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4776","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>VuMA Touchpoints - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/vuma-touchpoints\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VuMA Touchpoints - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"VuMA Touchpoints\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/vuma-touchpoints\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/vuma-touchpoints\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/vuma-touchpoints\\\/\",\"name\":\"VuMA Touchpoints - 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