{"id":4753,"date":"2022-03-18T14:10:59","date_gmt":"2022-03-18T13:10:59","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/viewable-ad-impression-sichtbare-ad-impression\/"},"modified":"2022-03-18T14:10:59","modified_gmt":"2022-03-18T13:10:59","slug":"viewable-ad-impression-sichtbare-ad-impression","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/viewable-ad-impression-sichtbare-ad-impression\/","title":{"rendered":"Viewable Ad Impression (Sichtbare Ad Impression)"},"content":{"rendered":"<p>Eine ausgelieferte Ad Impression kann als Viewable Impression (sichtbare Ad Impression) gewertet werden, wenn die Werbung im sichtbaren Ausschnitt des Browsers angezeigt wurde, der aktuelle Tab des Browsers den Fokus hat, also im Vordergrund sichtbar ist (in-Focus Browsertab) sowie ein im Vorfeld definiertes Sichtbarkeitskriterium, bestehend aus einer mindestens sichtbaren Fl\u00e4che und einer Mindestdauer der Sichtbarkeit dieser Fl\u00e4che, erreicht wurde. Es wird anerkannt, dass eine \u201eSichtkontaktchance\u201d (\u201eopportunity to see\u201d) der Impression bei einer Viewable Ad Impression besteht; bei einer ausgelieferten Ad Impression kann dies der Fall sein, muss es aber nicht.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Viewable Ad Impression (Sichtbare Ad Impression)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4753","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viewable Ad Impression (Sichtbare Ad Impression) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/viewable-ad-impression-sichtbare-ad-impression\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viewable Ad Impression (Sichtbare Ad Impression) - 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