{"id":4732,"date":"2022-03-18T14:10:57","date_gmt":"2022-03-18T13:10:57","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/user-declared-information-targeting\/"},"modified":"2022-03-18T14:10:57","modified_gmt":"2022-03-18T13:10:57","slug":"user-declared-information-targeting","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/user-declared-information-targeting\/","title":{"rendered":"User-declared Information Targeting"},"content":{"rendered":"<p>User-declared Information Targeting bezeichnet die Auslieferung digitaler Werbung an Nutzergruppen mit ausgew\u00e4hlten soziodemografischen Merkmalen, welche von dieser Nutzergruppe als Daten selber bereitgestellt wurden. Dies erfolgt in der Regel durch Einwilligung des einzelnen Nutzers im Rahmen eines Registrierungsprozesses, z. B. im Kontext der Er\u00f6ffnung eines Kundenkontos oder durch Registrierung bei einem Newsletter. Als Fallannahme k\u00f6nnen so auf Basis dieser Merkmale weibliche Nutzer, die zwischen 20 und 29 Jahren alt sind und im Gro\u00dfraum Berlin wohnen, selektiv bzw. \u201egetargeted\u201c durch Werbemittel kontaktiert werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User-declared Information Targeting<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4732","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User-declared Information Targeting - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/user-declared-information-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User-declared Information Targeting - 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