{"id":4731,"date":"2022-03-18T14:10:57","date_gmt":"2022-03-18T13:10:57","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/user-centric\/"},"modified":"2022-03-18T14:10:57","modified_gmt":"2022-03-18T13:10:57","slug":"user-centric","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/user-centric\/","title":{"rendered":"User-centric"},"content":{"rendered":"<p>In der Online-Nutzungsforschung werden zwei Arten von Messungen unterschieden, -> site-centric und user-centric. Die nutzerzentrierte (engl. user-centric) Messung basiert in der Regel auf einem Online-Panel und beobachtet die Nutzung mittels einer auf dem Endger\u00e4t des Nutzers installierten Software. Im Gegensatz zur angebotszentrierten Messung, liefern nutzerzentrierte Ans\u00e4tze Informationen zu Personen und nicht zu Ger\u00e4ten. Neben der Internetnutzung sind dies auch Personen-bezogene Informationen wie beispielsweise soziodemografische Angaben.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User-centric<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4731","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User-centric - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/user-centric\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"User-centric - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"User-centric\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/user-centric\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/user-centric\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/user-centric\\\/\",\"name\":\"User-centric - 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