{"id":4721,"date":"2022-03-18T14:10:56","date_gmt":"2022-03-18T13:10:56","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/universal-ad-package-uap\/"},"modified":"2022-03-18T14:10:56","modified_gmt":"2022-03-18T13:10:56","slug":"universal-ad-package-uap","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/universal-ad-package-uap\/","title":{"rendered":"Universal Ad Package (UAP)"},"content":{"rendered":"<p>Mit dem Universal Ad Package (UAP) wurden 2003 erstmals weltweit Online-Werbeformen standardisiert und die Planung und Durchf\u00fchrung von Online-Kampagnen damit vereinfacht. Das UAP beinhaltet folgende Werbeformen: Superbanner im Format 728\u00d790 Pixel, Wide Skyscraper im Format 160\u00d7600 Pixel, Medium Rectangle im Format 300\u00d7250 Pixel und Rectangle im Format 180\u00d7150 Pixel. Es folgte die Standardisierung weiterer Formate. Alle heute in Deutschland standardisierten Werbeformen sind unter www.werbeformen.org abrufbar.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Universal Ad Package (UAP)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4721","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Universal Ad Package (UAP) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/universal-ad-package-uap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Universal Ad Package (UAP) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Universal Ad Package (UAP)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/universal-ad-package-uap\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/universal-ad-package-uap\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/universal-ad-package-uap\\\/\",\"name\":\"Universal Ad Package (UAP) - 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