{"id":4719,"date":"2022-03-18T14:10:56","date_gmt":"2022-03-18T13:10:56","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/unique-user-uu\/"},"modified":"2022-03-18T14:10:56","modified_gmt":"2022-03-18T13:10:56","slug":"unique-user-uu","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/unique-user-uu\/","title":{"rendered":"Unique User (UU)"},"content":{"rendered":"<p>Der Unique User, also der \u201ceinzelne Nutzer\u201d, ist die Basis der agof Studien und die standardisierte Reichweitenw\u00e4hrung der agof. Er dr\u00fcckt aus, wie viele Personen in einem bestimmten Zeitraum mindestens einen Kontakt mit einem Werbetr\u00e4ger bzw. einzelnen Belegungseinheiten hatten. Der Unique User ist die Grundlage f\u00fcr die Berechnung von Reichweiten und Strukturen von Online-Werbetr\u00e4gern sowie von wesentlichen Faktoren f\u00fcr die Mediaplanung.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unique User (UU)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4719","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unique User (UU) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/unique-user-uu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique User (UU) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Unique User (UU)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/unique-user-uu\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/unique-user-uu\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/unique-user-uu\\\/\",\"name\":\"Unique User (UU) - 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