{"id":4717,"date":"2022-03-18T14:10:56","date_gmt":"2022-03-18T13:10:56","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/unique-selling-proposition\/"},"modified":"2022-03-18T14:10:56","modified_gmt":"2022-03-18T13:10:56","slug":"unique-selling-proposition","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/unique-selling-proposition\/","title":{"rendered":"Unique Selling Proposition"},"content":{"rendered":"<p>Begriff, der die Summe der &#8220;Alleinstellungsmerkmale&#8221; von Produkten oder Dienstleistungen eines Unternehmens gegen\u00fcber anderen Anbietern zum Inhalt hat.    auch     Einzigartiger, der Konkurrenz \u00fcberlegener Wettbewerbsvorteil eines Produktes. Ein solches Alleinstellungsmerkmal kann in den Dimensionen Preis, Zeit und Qualit\u00e4t erreicht werden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unique Selling Proposition<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4717","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unique Selling Proposition - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/unique-selling-proposition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unique Selling Proposition - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Unique Selling Proposition\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/unique-selling-proposition\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/unique-selling-proposition\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/unique-selling-proposition\\\/\",\"name\":\"Unique Selling Proposition - 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