{"id":4705,"date":"2022-03-18T14:10:54","date_gmt":"2022-03-18T13:10:54","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/ueberschneidung\/"},"modified":"2022-03-18T14:10:54","modified_gmt":"2022-03-18T13:10:54","slug":"ueberschneidung","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/ueberschneidung\/","title":{"rendered":"\u00dcberschneidung"},"content":{"rendered":"<p>Der Begriff \u00dcberschneidung sagt aus, dass Personen von einem Werbetr\u00e4ger oder einem Mediaplan mehrfach erreicht werden. Man unterscheidet zwischen internen \u00dcberschneidungen und externen \u00dcberschneidungen. Interne \u00dcberschneidungen liegen vor, wenn Personen von einem Werbetr\u00e4ger mehrfach erreicht werden, sie beispielsweise mehreren Ausgaben einer Zeitschrift gelesen haben. Von externen \u00dcberschneidungen spricht man, wenn Personen mehrfach von unterschiedlichen Werbetr\u00e4gern erreicht werden. Externe \u00dcberschneidungen k\u00f6nnen im agof Planungsprogramm TOP modular ausgewertet werden. Dabei werden die Werte f\u00fcr die Nutzer der Werbetr\u00e4ger innerhalb des gew\u00e4hlten Vorfilters sowie der Zielgruppe angezeigt.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00dcberschneidung<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4705","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00dcberschneidung - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/ueberschneidung\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00dcberschneidung - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"\u00dcberschneidung\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/ueberschneidung\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/ueberschneidung\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/ueberschneidung\\\/\",\"name\":\"\u00dcberschneidung - 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