{"id":4688,"date":"2022-03-18T14:10:53","date_gmt":"2022-03-18T13:10:53","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/touchpoints\/"},"modified":"2022-03-18T14:10:53","modified_gmt":"2022-03-18T13:10:53","slug":"touchpoints","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/touchpoints\/","title":{"rendered":"Touchpoints"},"content":{"rendered":"<tbody>\n<tr>\n<td width=\"452\">Im Marketing eigentlich Ber\u00fchrungspunkte zum Kunden, aber auch Schnittstelle von einem Produkt, einer Dienstleistung oder einer Marke mit Stakeholdern, wie Kunden, Nichtkunden, Mitarbeitenden. Touchpoints k\u00f6nnen z.B. die Filiale, der Webshop, das Contact Center oder der Aussendienst sein. 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