{"id":4685,"date":"2022-03-18T14:10:53","date_gmt":"2022-03-18T13:10:53","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/top-modular\/"},"modified":"2022-03-18T14:10:53","modified_gmt":"2022-03-18T13:10:53","slug":"top-modular","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/top-modular\/","title":{"rendered":"TOP modular"},"content":{"rendered":"<p>Die Abk\u00fcrzung TOP steht f\u00fcr Transparenz f\u00fcr Online-Planung. TOP modular ist das cloudbasierte Auswertungs- und Planungsprogramm, mit dem die Daten der daily digital facts ausgewertet und Mediapl\u00e4ne evaluiert werden k\u00f6nnen. Es erm\u00f6glicht die Analyse digitaler Werbetr\u00e4ger und Zielgruppen sowie eine medienad\u00e4quate Planung digitaler Kampagnen. TOP bietet alle g\u00e4ngigen Medialeistungswerte, ein umfangreiches Auswertungsmodul sowie ein eigenes Planungsmodul, das auch medienspezifische Funktionen wie Frequency Capping und Targeting planbar macht.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOP modular<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4685","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TOP modular - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/top-modular\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOP modular - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"TOP modular\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/top-modular\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/top-modular\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/top-modular\\\/\",\"name\":\"TOP modular - 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