{"id":4670,"date":"2022-03-18T14:10:51","date_gmt":"2022-03-18T13:10:51","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/tele-marketing\/"},"modified":"2022-03-18T14:10:51","modified_gmt":"2022-03-18T13:10:51","slug":"tele-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/tele-marketing\/","title":{"rendered":"Tele Marketing"},"content":{"rendered":"<p>Bei Tele Marketing handelt es sich um eine sehr direkte Form der Marktbearbeitung, die das Telefon als direkten, fernm\u00fcndlichen Kommunikationskanal nutzt. Je nach Ausbaustufe erstreckt sich Tele Marketing von der Marktbefragung, \u00fcber die Kaltakquise, Leadgenerierung bis zur Kundenbetreuung in der Post Sales Phase. Der Begriff ist sehr eng verwandt mit Tele Sales, da die eindeutige Abgrenzung der jeweiligen Aufgaben oft nicht so eng gesehen wird.    auch     Direktvertriebesform, bei der das Telefon als direkter, fernm\u00fcndlicher Kommunikationskanal verwendet wird. Das Tele Marketing kann sich von der Marktbefragung, \u00fcber die Kaltakquise, Leadgenerierung bis zur Kundenbetreuung in der Post Sales Phase erstrecken. Der Begriff ist sehr eng verwandt mit Tele Sales, da die eindeutige Abgrenzung der jeweiligen Aufgaben oft nicht so eng gesehen wird.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tele Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4670","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tele Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/tele-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tele Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Tele Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/tele-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/tele-marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/tele-marketing\\\/\",\"name\":\"Tele Marketing - 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