{"id":4653,"date":"2022-03-18T14:10:50","date_gmt":"2022-03-18T13:10:50","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/szmng-skalierbares-zentrales-messverfahren-next-generation\/"},"modified":"2022-03-18T14:10:50","modified_gmt":"2022-03-18T13:10:50","slug":"szmng-skalierbares-zentrales-messverfahren-next-generation","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/szmng-skalierbares-zentrales-messverfahren-next-generation\/","title":{"rendered":"SZMnG \u2013 Skalierbares Zentrales Messverfahren next Generation"},"content":{"rendered":"<p>Das Messsystem SZMnG liefert die Grundlage der agof daily digital facts, die technische Messung der Nutzung aller teilnehmenden station\u00e4ren und mobilen Werbetr\u00e4ger. Gleichzeitig ist es f\u00fcr die IVW die Basis f\u00fcr die Ausweisung von Visits und Page Impressions. Das SZMnG wird im Auftrag von agof und IVW durch die INFOnline GmbH betrieben und misst Seitenaufrufe auf den teilnehmenden Angeboten. Dazu muss in jede Seite des Angebotes ein Messinstrument eingebaut werden. Alle Angebote, die an agof Studien teilnehmen wollen, m\u00fcssen sich gem\u00e4\u00df den IVW-Richtlinien durch das SZMnG messen lassen.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SZMnG \u2013 Skalierbares Zentrales Messverfahren next Generation<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4653","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SZMnG \u2013 Skalierbares Zentrales Messverfahren next Generation - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/szmng-skalierbares-zentrales-messverfahren-next-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SZMnG \u2013 Skalierbares Zentrales Messverfahren next Generation - 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