{"id":4642,"date":"2022-03-18T14:10:49","date_gmt":"2022-03-18T13:10:49","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/suchmaschinen-marketing-search-engine-marketing-sem\/"},"modified":"2022-03-18T14:10:49","modified_gmt":"2022-03-18T13:10:49","slug":"suchmaschinen-marketing-search-engine-marketing-sem","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/suchmaschinen-marketing-search-engine-marketing-sem\/","title":{"rendered":"Suchmaschinen-Marketing \/ Search Engine Marketing (SEM)"},"content":{"rendered":"<p>Suchmaschinen-Marketing oder Search Engine Marketing (SEM) umfasst alle Ma\u00dfnahmen zur Gewinnung von Besuchern f\u00fcr eine Webseite \u00fcber die Steigerung der Pr\u00e4senz in den Ergebnisseiten von Suchmaschinen wie z.B. Bing, Google oder Yahoo. Dazu geh\u00f6ren zum einen das Search Engine Advertising (SEA), bei dem im Umfeld von Ergebnislisten Werbung basierend auf Suchbegriffen eingeblendet wird, und zum anderen die Suchmaschinenoptimierung (Search Engine Optimization (SEO)). Ziel des SEO ist es, das Volumen und die Qualit\u00e4t des Traffics von Suchmaschinen auf eine Website mittels nat\u00fcrlicher (\u201eorganischer\u201c oder \u201ealgorithmischer\u201c) Suchergebnisse zu verbessern, also auf den vordersten Pl\u00e4tzen der Suchergebnisse zu erscheinen.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suchmaschinen-Marketing \/ Search Engine Marketing (SEM)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4642","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suchmaschinen-Marketing \/ Search Engine Marketing (SEM) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/suchmaschinen-marketing-search-engine-marketing-sem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Suchmaschinen-Marketing \/ Search Engine Marketing (SEM) - 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