{"id":4632,"date":"2022-03-18T14:10:49","date_gmt":"2022-03-18T13:10:49","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/standardwerbeformen\/"},"modified":"2022-03-18T14:10:49","modified_gmt":"2022-03-18T13:10:49","slug":"standardwerbeformen","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/standardwerbeformen\/","title":{"rendered":"Standardwerbeformen"},"content":{"rendered":"<p>F\u00fcr die Schaltung von Werbung im Internet stehen zahlreiche Werbeformen zur Verf\u00fcgung. Die Werbeformen, die am h\u00e4ufigsten eingesetzt werden, sind von Branchenverb\u00e4nden standardisiert worden, um Werbekunden die Produktion und Anlieferung von Online-Kampagnen noch leichter zu machen. In Deutschland wird die Standardisierung von der Unit Ad Technology des Online Vermarkterkreises OVK im BVDW vorgenommen. Die von ihr festgelegten Standardwerbeformen umfassen neben dem -> Universal Ad Package (UAP) Formate wie den Full Banner (468\u00d760 Pixel), den Expandable Super Banner (728\u00d7300 (90) Pixel), den Standard Skyscraper (120\u00d7600 Pixel), den Expandable Skyscraper (420(160)x600 Pixel) und den Universal Flash Layer (400\u00d7400 Pixel). Alle Standardwerbeformen und alle weiteren f\u00fcr den deutschen Markt normierten Werbeformen sind unter www.werbeformen.org abrufbar.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Standardwerbeformen<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4632","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Standardwerbeformen - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/standardwerbeformen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Standardwerbeformen - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Standardwerbeformen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/standardwerbeformen\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/standardwerbeformen\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/standardwerbeformen\\\/\",\"name\":\"Standardwerbeformen - 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