{"id":4610,"date":"2022-03-18T14:10:46","date_gmt":"2022-03-18T13:10:46","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/social-media-monitoring-auch-social-listening\/"},"modified":"2022-03-18T14:10:46","modified_gmt":"2022-03-18T13:10:46","slug":"social-media-monitoring-auch-social-listening","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/social-media-monitoring-auch-social-listening\/","title":{"rendered":"Social Media Monitoring (auch: Social Listening)"},"content":{"rendered":"<p>Social Media Monitoring ist die tool-basierte Erfassung und Auswertung von \u00f6ffentlich zug\u00e4nglichen Erw\u00e4hnungen einer Marke, eines Produktes oder eines Themas im Internet. Die generierten und analysierten Daten stammen in der Regel von klassischen Social Networks (Facebook, Twitter, YouTube etc.), Foren, Blogs, Bewertungsportalen sowie von News-Seiten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Monitoring (auch: Social Listening)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4610","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media Monitoring (auch: Social Listening) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/social-media-monitoring-auch-social-listening\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Monitoring (auch: Social Listening) - 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