{"id":4608,"date":"2022-03-18T14:10:46","date_gmt":"2022-03-18T13:10:46","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/social-media\/"},"modified":"2022-03-18T14:10:46","modified_gmt":"2022-03-18T13:10:46","slug":"social-media","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/social-media\/","title":{"rendered":"Social Media"},"content":{"rendered":"<p>Social Media sind eine Vielfalt digitaler Medien und Technologien, die es Nutzern erm\u00f6glichen, sich untereinander auszutauschen und mediale Inhalte einzeln oder in Gemeinschaft zu gestalten. Die Interaktion umfasst den gegenseitigen Austausch von Informationen, Meinungen, Eindr\u00fccken und Erfahrungen sowie das Mitwirken an der Erstellung von Inhalten. Die Nutzer nehmen durch Kommentare, Bewertungen und Empfehlungen aktiv auf die Inhalte Bezug und bauen soeine soziale Beziehung untereinander auf. Die Grenze zwischen Produzent und Konsument verschwimmt. Diese Faktoren unterscheiden die Social Media von den traditionellen Massenmedien. Als Kommunikationsmittel setzen Social Media einzeln oder in Kombination auf Text, Bild, Audio und\/oder Video und k\u00f6nnen plattformunabh\u00e4ngig stattfinden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4608","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Social Media\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/social-media\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/social-media\\\/\",\"name\":\"Social Media - 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