{"id":4588,"date":"2022-03-18T14:10:45","date_gmt":"2022-03-18T13:10:45","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/site-centric\/"},"modified":"2022-03-18T14:10:45","modified_gmt":"2022-03-18T13:10:45","slug":"site-centric","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/site-centric\/","title":{"rendered":"Site-centric"},"content":{"rendered":"<p>In der Online-Nutzungsforschung werden zwei Arten von Messungen unterschieden, site-centric und ->user-centric. Die webseitenzentrierte (engl. site-centric) Messung quantifiziert die Nutzung einer Webseite und liefert beispielsweise die Anzahl der Seitenaufrufe, die Anzahl der Besuche durch unterschiedliche Ger\u00e4te bzw. Browser u. \u00e4. Die Messung erfolgt in der Regel \u00fcber Z\u00e4hlpixel und Cookies. Die webseitenzentrierte Methode erfasst die komplette Nutzung einer Webseite oder App, liefert allerdings keine Personen- sondern Ger\u00e4te- bzw. Browser-bezogenen Daten. Bei dem von der agof f\u00fcr die technische Messung genutzten SZM-Verfahren handelt es sich um eine webseitenzentrierte Messung.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Site-centric<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4588","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Site-centric - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/site-centric\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Site-centric - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Site-centric\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/site-centric\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/site-centric\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/site-centric\\\/\",\"name\":\"Site-centric - 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