{"id":4576,"date":"2022-03-18T14:10:44","date_gmt":"2022-03-18T13:10:44","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/share-of-mind-som\/"},"modified":"2022-03-18T14:10:44","modified_gmt":"2022-03-18T13:10:44","slug":"share-of-mind-som","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/share-of-mind-som\/","title":{"rendered":"Share of Mind (SOM)"},"content":{"rendered":"<p>Mit dem Share of Mind stellt man die Durchschnittskontakte (OTS) ins Verh\u00e4ltnis zu einem Referenzwert. 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