{"id":4550,"date":"2022-03-18T14:10:41","date_gmt":"2022-03-18T13:10:41","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/search-engine-optimization-seo\/"},"modified":"2022-03-18T14:10:41","modified_gmt":"2022-03-18T13:10:41","slug":"search-engine-optimization-seo","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/search-engine-optimization-seo\/","title":{"rendered":"Search Engine Optimization (SEO)"},"content":{"rendered":"<p>Suchmaschinenoptimierung umfasst alle Ma\u00dfnahmen, um das Volumen und die Qualit\u00e4t des Traffics von Suchmaschinen auf eine Website mittels \u201enat\u00fcrlichen\u201c (\u201eorganischen\u201c oder \u201ealgorithmischen\u201c) Suchergebnissen zu verbessern. Suchmaschinenoptimierung beinhaltet daher einerseits Ma\u00dfnahmen der \u201eOn Page-Optimierung\u201c, wie z. B. \u00c4nderungen an der Struktur oder den Inhalten von Webseiten, andererseits Ma\u00dfnahmen der \u201eOff Page-Optimierung\u201c, wie z. 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