{"id":4549,"date":"2022-03-18T14:10:41","date_gmt":"2022-03-18T13:10:41","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/search-engine-marketing-sem\/"},"modified":"2022-03-18T14:10:41","modified_gmt":"2022-03-18T13:10:41","slug":"search-engine-marketing-sem","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/search-engine-marketing-sem\/","title":{"rendered":"Search Engine Marketing (SEM)"},"content":{"rendered":"<p>Suchmaschinenmarketing (engl. Search Engine Marketing) ist eine Form des Online Marketings und umfasst alle Ma\u00dfnahmen zur Gewinnung qualifizierter Besucher f\u00fcr eine Website \u00fcber die Steigerung der Pr\u00e4senz in den Ergebnisseiten von Suchmaschinen. Instrumente sind die Optimierung der Unternehmens-Website und kostenlose\/ kostenpflichtige Integration einer Vielzahl von relevanten Suchbegriffen in Suchmaschinen (Paid Inclusion) sowie die kostenpflichtige Schaltung von relevanten Suchbegriffen als Text-Anzeigen (Sponsored Link) unter Einbeziehung aktueller Technologien f\u00fcr das Gebotsmanagement und das Ergebnistracking.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Marketing (SEM)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4549","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Search Engine Marketing (SEM) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/search-engine-marketing-sem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Marketing (SEM) - 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