{"id":4505,"date":"2022-03-18T14:10:38","date_gmt":"2022-03-18T13:10:38","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/realtime-bidding-rtb\/"},"modified":"2022-03-18T14:10:38","modified_gmt":"2022-03-18T13:10:38","slug":"realtime-bidding-rtb","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/realtime-bidding-rtb\/","title":{"rendered":"Realtime Bidding (RTB)"},"content":{"rendered":"<p>Realtime Bidding benennt den Prozess eines automatisierten Preisfindungsverfahrens in Form einer Auktion. Werbetreibende legen ihre Zahlungsbereitschaft f\u00fcr eine zur Verf\u00fcgung stehende Werbeeinblendung \u2013 in Kombination mit weiteren Informationen wie z. B. Nutzerdaten oder auch den Kontext \u2013 im Rahmen eines Gebots fest. In der folgenden Auktion haben sie die M\u00f6glichkeit, diese Werbeeinblendung zu ersteigern, stehen dabei allerdings im Wettbewerb mit anderen Werbetreibenden. Die Bewertung der Werbeeinblendung durch den Werbetreibenden und die Abgabe des Gebots erfolgt in Echtzeit. Arten des Realtime Biddings sind First Price Auction oder Second Price Auction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Realtime Bidding (RTB)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4505","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Realtime Bidding (RTB) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/realtime-bidding-rtb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Realtime Bidding (RTB) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Realtime Bidding (RTB)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/realtime-bidding-rtb\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/realtime-bidding-rtb\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/realtime-bidding-rtb\\\/\",\"name\":\"Realtime Bidding (RTB) - 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