{"id":4504,"date":"2022-03-18T14:10:38","date_gmt":"2022-03-18T13:10:38","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/real-time-bidding-rtb-2\/"},"modified":"2022-03-18T14:10:38","modified_gmt":"2022-03-18T13:10:38","slug":"real-time-bidding-rtb-2","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/real-time-bidding-rtb-2\/","title":{"rendered":"Real Time Bidding (RTB)"},"content":{"rendered":"<p>Realtime Bidding benennt den Prozess eines automatisierten Preisfindungsverfahrens in Form einer Auktion. Werbungtreibende legen ihre Zahlungsbereitschaft f\u00fcr eine zur Verf\u00fcgung stehende Werbeeinblendung \u2013 in Kombination mit weiteren Informationen wie z. B. Nutzerdaten oder auch den Kontext \u2013 im Rahmen eines Gebots fest. In der folgenden Auktion haben sie die M\u00f6glichkeit, diese Werbeeinblendung zu ersteigern, stehen dabei allerdings im Wettbewerb mit anderen Werbetreibenden. Die Bewertung der Werbeeinblendung durch den Werbungtreibenden und die Abgabe des Gebots erfolgt in Echtzeit.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real Time Bidding (RTB)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4504","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Time Bidding (RTB) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/real-time-bidding-rtb-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Time Bidding (RTB) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Real Time Bidding (RTB)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/real-time-bidding-rtb-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/real-time-bidding-rtb-2\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/real-time-bidding-rtb-2\\\/\",\"name\":\"Real Time Bidding (RTB) - 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