{"id":4464,"date":"2022-03-18T14:10:35","date_gmt":"2022-03-18T13:10:35","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/programmatic-advertising\/"},"modified":"2022-03-18T14:10:35","modified_gmt":"2022-03-18T13:10:35","slug":"programmatic-advertising","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/","title":{"rendered":"Programmatic Advertising"},"content":{"rendered":"<p>Programmatic Advertising bezeichnet die automatisierte Aussteuerung einzelner Werbekontaktchancen in Echtzeit. Dabei erfolgt der gesamte Prozess \u2013 von der Beauftragung bis hin zur Leistungserf\u00fcllung zwischen Sender (z. B. SSP) und Empf\u00e4nger (z. B. DSP) \u2013 innerhalb der f\u00fcr Programmatic Advertising bereitgestellten Technologieplattformen. Im deutschen Markt entwickelt sich ein qualitatives und \u00fcbergeordnetes Verst\u00e4ndnis f\u00fcr den Begriff Programmatic Advertising in Abgrenzung zum technischen Prozess des Realtime Bidding (RTB), welcher im Kern ein automatisiertes Preisfindungsverfahren zwischen Angebotsseite (SSP) und Nachfrageseite (DSP) darstellt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Programmatic Advertising<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4464","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Programmatic Advertising - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Programmatic Advertising - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Programmatic Advertising\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/programmatic-advertising\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/programmatic-advertising\\\/\",\"name\":\"Programmatic Advertising - Touchpoints\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\"},\"datePublished\":\"2022-03-18T13:10:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/programmatic-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/programmatic-advertising\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/programmatic-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossar\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Programmatic Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"name\":\"Strategic CRM, marketing and sales consulting | touchpoints Switzerland\",\"description\":\"Marketing, Sales, CRM and More...\",\"publisher\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\",\"name\":\"Touchpoints Consulting\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"contentUrl\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"width\":850,\"height\":215,\"caption\":\"Touchpoints Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Programmatic Advertising - Touchpoints","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Programmatic Advertising - Touchpoints","og_description":"Programmatic Advertising","og_url":"https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/","og_site_name":"Touchpoints","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/","url":"https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/","name":"Programmatic Advertising - Touchpoints","isPartOf":{"@id":"https:\/\/touchpoints.eu\/en\/#website"},"datePublished":"2022-03-18T13:10:35+00:00","breadcrumb":{"@id":"https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/touchpoints.eu\/en\/glossar\/programmatic-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/touchpoints.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Glossar","item":"https:\/\/touchpoints.eu\/en\/glossar\/"},{"@type":"ListItem","position":3,"name":"Programmatic Advertising"}]},{"@type":"WebSite","@id":"https:\/\/touchpoints.eu\/en\/#website","url":"https:\/\/touchpoints.eu\/en\/","name":"Strategic CRM, marketing and sales consulting | touchpoints Switzerland","description":"Marketing, Sales, CRM and More...","publisher":{"@id":"https:\/\/touchpoints.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/touchpoints.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/touchpoints.eu\/en\/#organization","name":"Touchpoints Consulting","url":"https:\/\/touchpoints.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","contentUrl":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","width":850,"height":215,"caption":"Touchpoints Consulting"},"image":{"@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia\/4464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/media?parent=4464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}