{"id":4457,"date":"2022-03-18T14:10:34","date_gmt":"2022-03-18T13:10:34","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/product-placement\/"},"modified":"2022-03-18T14:10:34","modified_gmt":"2022-03-18T13:10:34","slug":"product-placement","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/product-placement\/","title":{"rendered":"Product Placement"},"content":{"rendered":"<p>Product Placement ist die im Austausch gegen Geld oder geldwerte Vorteile vorgenommene Integration des Namens, des Produktes, der Verpackung, der Dienstleistung oder des Firmenlogos eines Markenartikels oder eines Unternehmens in Medien, ohne dass der Rezipient dies als st\u00f6rend empfinden soll, z. 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