{"id":4455,"date":"2022-03-18T14:10:34","date_gmt":"2022-03-18T13:10:34","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/private-marketplace-private-ad-exchanges\/"},"modified":"2022-03-18T14:10:34","modified_gmt":"2022-03-18T13:10:34","slug":"private-marketplace-private-ad-exchanges","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/","title":{"rendered":"Private Marketplace \/ private Ad Exchanges"},"content":{"rendered":"<p>Private Marketplaces (PMP) oder Private Exchanges bieten den Publishern \/ Vermarktern beim -> Prgrammatic Advertising die M\u00f6glichkeit, ihr Inventar exklusiv an einen oder mehrere ausgew\u00e4hlte Werbekunden oder Agenturen zu verkaufen, w\u00e4hrend sie die volle Kontrolle \u00fcber die Reichweite und die Preise behalten. Der PMP bietet somit die M\u00f6glichkeit, direkt zwischen Vermarktern und Werbekunden bzw. Agenturen verhandelte Mediakonditionen \u00fcber die durch Programmatic Advertising bereitgestellte Infrastruktur auszuliefern.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Private Marketplace \/ private Ad Exchanges<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4455","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Private Marketplace \/ private Ad Exchanges - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Private Marketplace \/ private Ad Exchanges - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Private Marketplace \/ private Ad Exchanges\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/private-marketplace-private-ad-exchanges\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/private-marketplace-private-ad-exchanges\\\/\",\"name\":\"Private Marketplace \\\/ private Ad Exchanges - Touchpoints\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\"},\"datePublished\":\"2022-03-18T13:10:34+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/private-marketplace-private-ad-exchanges\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/private-marketplace-private-ad-exchanges\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/private-marketplace-private-ad-exchanges\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossar\",\"item\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Private Marketplace \\\/ private Ad Exchanges\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"name\":\"Strategic CRM, marketing and sales consulting | touchpoints Switzerland\",\"description\":\"Marketing, Sales, CRM and More...\",\"publisher\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#organization\",\"name\":\"Touchpoints Consulting\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"contentUrl\":\"https:\\\/\\\/touchpoints.eu\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg\",\"width\":850,\"height\":215,\"caption\":\"Touchpoints Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Private Marketplace \/ private Ad Exchanges - Touchpoints","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/","og_locale":"en_US","og_type":"article","og_title":"Private Marketplace \/ private Ad Exchanges - Touchpoints","og_description":"Private Marketplace \/ private Ad Exchanges","og_url":"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/","og_site_name":"Touchpoints","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/","url":"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/","name":"Private Marketplace \/ private Ad Exchanges - Touchpoints","isPartOf":{"@id":"https:\/\/touchpoints.eu\/en\/#website"},"datePublished":"2022-03-18T13:10:34+00:00","breadcrumb":{"@id":"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-private-ad-exchanges\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/touchpoints.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Glossar","item":"https:\/\/touchpoints.eu\/en\/glossar\/"},{"@type":"ListItem","position":3,"name":"Private Marketplace \/ private Ad Exchanges"}]},{"@type":"WebSite","@id":"https:\/\/touchpoints.eu\/en\/#website","url":"https:\/\/touchpoints.eu\/en\/","name":"Strategic CRM, marketing and sales consulting | touchpoints Switzerland","description":"Marketing, Sales, CRM and More...","publisher":{"@id":"https:\/\/touchpoints.eu\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/touchpoints.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/touchpoints.eu\/en\/#organization","name":"Touchpoints Consulting","url":"https:\/\/touchpoints.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","contentUrl":"https:\/\/touchpoints.eu\/wp-content\/uploads\/2023\/12\/cropped-cropped-TP_LOGO_Quadrat_Lang_2023.jpg","width":850,"height":215,"caption":"Touchpoints Consulting"},"image":{"@id":"https:\/\/touchpoints.eu\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia\/4455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/encyclopedia"}],"about":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/types\/encyclopedia"}],"author":[{"embeddable":true,"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/touchpoints.eu\/en\/wp-json\/wp\/v2\/media?parent=4455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}