{"id":4454,"date":"2022-03-18T14:10:34","date_gmt":"2022-03-18T13:10:34","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/private-marketplace-pmp\/"},"modified":"2022-03-18T14:10:34","modified_gmt":"2022-03-18T13:10:34","slug":"private-marketplace-pmp","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-pmp\/","title":{"rendered":"Private Marketplace (PMP)"},"content":{"rendered":"<p>Private Marketplaces (PMP) oder Private Exchanges bieten den Publishern \/ Vermarktern die M\u00f6glichkeit, ihr Inventar exklusiv an einen oder mehrere ausgew\u00e4hlte Werbekunden oder Agenturen zu verkaufen, w\u00e4hrend sie die volle Kontrolle \u00fcber die Reichweite und die Preise behalten. Der PMP bietet somit die M\u00f6glichkeit, direkt zwischen Vermarktern und Werbekunden bzw. Agenturen verhandelte Mediakonditionen \u00fcber die durch Programmatic Advertising bereitgestellte Infrastruktur auszuliefern.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Private Marketplace (PMP)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4454","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Private Marketplace (PMP) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-pmp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Private Marketplace (PMP) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Private Marketplace (PMP)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/private-marketplace-pmp\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/private-marketplace-pmp\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/private-marketplace-pmp\\\/\",\"name\":\"Private Marketplace (PMP) - 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