{"id":4452,"date":"2022-03-18T14:10:34","date_gmt":"2022-03-18T13:10:34","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/private-auction-auch-invitation-only-auction\/"},"modified":"2022-03-18T14:10:34","modified_gmt":"2022-03-18T13:10:34","slug":"private-auction-auch-invitation-only-auction","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/private-auction-auch-invitation-only-auction\/","title":{"rendered":"Private Auction (auch: Invitation Only Auction)"},"content":{"rendered":"<p>Die Private Auction bietet den Publishern \/ Vermarktern \u2013 im Gegensatz zu einer Open Auction \u2013 die M\u00f6glichkeit, ihr Inventar exklusiv an einen oder mehrere ausgew\u00e4hlte Werbekunden oder Agenturen zu verkaufen. Die potenziellen Bieter k\u00f6nnen dabei seitens des Vermarkters \/ Publishers \u00fcber eine Whitelist bzw. Blacklist eingeschr\u00e4nkt werden. Die Preisbildung erfolgt \u00fcber einen Auktionsmechanismus. Der Publisher \/ Vermarkter kann durch den Einsatz von Deal-IDs oder Line Items die Transparenz der mitgesendeten Informationen und Daten f\u00fcr den jeweiligen Bieter bestimmen. (Preis nicht fix, Inventar nicht reserviert, Beziehung Einer:Ausgew\u00e4hlte.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Private Auction (auch: Invitation Only Auction)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4452","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Private Auction (auch: Invitation Only Auction) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/private-auction-auch-invitation-only-auction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Private Auction (auch: Invitation Only Auction) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Private Auction (auch: Invitation Only Auction)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/private-auction-auch-invitation-only-auction\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/private-auction-auch-invitation-only-auction\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/private-auction-auch-invitation-only-auction\\\/\",\"name\":\"Private Auction (auch: Invitation Only Auction) - 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