{"id":4449,"date":"2022-03-18T14:10:34","date_gmt":"2022-03-18T13:10:34","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/premium-ad-package-pap\/"},"modified":"2022-03-18T14:10:34","modified_gmt":"2022-03-18T13:10:34","slug":"premium-ad-package-pap","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/premium-ad-package-pap\/","title":{"rendered":"Premium Ad Package (PAP)"},"content":{"rendered":"<p>Das Premium Ad Package (PAP) umfasst aufmerksamkeitsstarke Werbemittel, die von der Unit Ad Technology des Online Vermarkterkreises OVK im BVDW f\u00fcr den deutschen Markt standardisiert worden sind. In 2010 erstmals mit vier Werbeformen vorgestellt, wird es laufend erweitert. Alle aktuell zum PAP z\u00e4hlenden und alle weiteren heute in Deutschland standardisierten Werbeformen sind unter www.werbeformen.org abrufbar.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premium Ad Package (PAP)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4449","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premium Ad Package (PAP) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/premium-ad-package-pap\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premium Ad Package (PAP) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Premium Ad Package (PAP)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/premium-ad-package-pap\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/premium-ad-package-pap\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/premium-ad-package-pap\\\/\",\"name\":\"Premium Ad Package (PAP) - 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