{"id":4429,"date":"2022-03-18T14:10:32","date_gmt":"2022-03-18T13:10:32","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/point-of-sale\/"},"modified":"2022-03-18T14:10:32","modified_gmt":"2022-03-18T13:10:32","slug":"point-of-sale","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/point-of-sale\/","title":{"rendered":"Point of Sale"},"content":{"rendered":"<p>Ist w\u00f6rtlich genommen der Punkt des Verkaufs, sprich der Ort an dem der K\u00e4ufer beim Erwerben einer Ware physikalisch anwesend ist. Durch Online-Handel \/ eCommerce verschwimmt diese Definition immer mehr, da eine eindeutige Zuordnung nicht mehr gegeben ist.    auch     Englische Bezeichnung f\u00fcr Verkaufsort, an dem der K\u00e4ufer eine Ware erwirbt. POS ist mit Point of Purchase (POP) gleichzusetzen. Letzterer Begriff beschreibt den Verkaufsort aus Sicht des Kunden, dementsprechend ist damit die Einkaufsstelle gemeint.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Point of Sale<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4429","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Point of Sale - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/point-of-sale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Point of Sale - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Point of Sale\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/point-of-sale\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/point-of-sale\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/point-of-sale\\\/\",\"name\":\"Point of Sale - 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