{"id":4415,"date":"2022-03-18T14:10:31","date_gmt":"2022-03-18T13:10:31","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/permission-marketing\/"},"modified":"2022-03-18T14:10:31","modified_gmt":"2022-03-18T13:10:31","slug":"permission-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/permission-marketing\/","title":{"rendered":"Permission Marketing"},"content":{"rendered":"

“Erlaubnis Marketing”. Definiert eine Form des Marketing, bei der eine Erlaubnis, Einwilligung des Kunden zu genau definierten Massnahmen besteht. Dies kann der Empfang von Newslettern sein, die Teilnahme an regelm\u00e4\u00dfigen Befragungen im Web oder der Empfang von Werbebotschaften \u00fcber verschiedene Kan\u00e4le hinweg (SMS, Email, WWW, Telefon). Meist wird durch eine Kombination mit Incentivierung eine h\u00f6here Beteiligung und Akzeptanz bei den Kunden erreicht. Bei unerlaubten oder unerw\u00fcnschten Emails spricht man von “Spam”. auch Aus dem Englisch stammender Begriff f\u00fcr ‘Erlaubnis Marketing’, bei dem der Kunde die Erlaubnis bzw. die Bewilligung zu genau definierten Massnahmen erteilen muss. Dies kann der Empfang von Newslettern sein, die Teilnahme an regelm\u00e4ssigen Befragungen oder der Empfang von Werbebotschaften. Das Einverst\u00e4ndnis kann vom Kunden jedoch jederzeit widerrufen werden, da sich der Kunde seiner Rolle als Datenzulieferer immer bewusster wird.<\/p>\n","protected":false},"excerpt":{"rendered":"

Permission Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4415","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"\nPermission Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/permission-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Permission Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Permission Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/permission-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/permission-marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/permission-marketing\\\/\",\"name\":\"Permission Marketing - 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