{"id":4407,"date":"2022-03-18T14:10:30","date_gmt":"2022-03-18T13:10:30","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/partner-relationship-management\/"},"modified":"2022-03-18T14:10:30","modified_gmt":"2022-03-18T13:10:30","slug":"partner-relationship-management","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/partner-relationship-management\/","title":{"rendered":"Partner Relationship Management"},"content":{"rendered":"

Partner Relationship Management, kurz PRM, hat nichts weiter als Inhalt, als eine m\u00f6glichst optimale Gestaltung der Beziehungen zu den Partnern eines Unternehmens zu erreichen. Der PRM Gedanke l\u00e4sst sich direkt aus der CRM Philosophie ableiten, da die Mechanismen und Prozesse nahezu vollkommen identisch sind. Nur die Personengruppe ist eben eine andere auch Partner Relationship Management befasst sich mit den Beziehungen eines Unternehmens mit seinen Partnern. Es verfolgt das Ziel, diese Beziehungen optimal zu gestalten. Der PRM-Gedanke l\u00e4sst sich direkt aus der CRM-Philosophie ableiten, da die Mechanismen und Prozesse nahezu vollkommen identisch sind. Nur die Personengruppe ist eine andere.<\/p>\n","protected":false},"excerpt":{"rendered":"

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