{"id":4385,"date":"2022-03-18T14:10:28","date_gmt":"2022-03-18T13:10:28","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/operatives-kundenbeziehungsmanagement\/"},"modified":"2022-03-18T14:10:28","modified_gmt":"2022-03-18T13:10:28","slug":"operatives-kundenbeziehungsmanagement","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/operatives-kundenbeziehungsmanagement\/","title":{"rendered":"Operatives Kundenbeziehungsmanagement"},"content":{"rendered":"<p>Es umfasst alle Anwendungen des sog. Front Office Bereiches. Dies sind alle Bereiche, die direkten Kontakt mit dem Kunden haben. Also bspw. Serviceline, Help Desk, Au\u00dfendienst, Vor-Ort-Service, Beschwerdemanagement usw. Hierunter f\u00e4llt bspw. auch das Kampagnen Management. Das operative Marketing hat nat\u00fcrlich entsprechende Verkn\u00fcpfungen zum analytischen und kommunikativen Marketing. Ziel ist ein m\u00f6glichst hoher Automatisierungsgrad und zugleich ein m\u00f6glichst pers\u00f6nlicher und individueller Kontakt mit dem Kunden.    auch     Es umfasst alle Anwendungen des sog. Front Office Bereiches. Dies sind alle Bereiche, die direkten Kontakt mit dem Kunden haben wie beispielsweise Serviceline, Help Desk, Aussendienst, Vor-Ort-Service, Beschwerdemanagement. Das operative Marketing hat nat\u00fcrlich entsprechende Verkn\u00fcpfungen zum analytischen und kommunikativen Marketing. Ziel ist ein m\u00f6glichst hoher Automatisierungsgrad und zugleich ein m\u00f6glichst pers\u00f6nlicher und individueller Kontakt mit dem Kunden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Operatives Kundenbeziehungsmanagement<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4385","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Operatives Kundenbeziehungsmanagement - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/operatives-kundenbeziehungsmanagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Operatives Kundenbeziehungsmanagement - 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