{"id":4369,"date":"2022-03-18T14:10:26","date_gmt":"2022-03-18T13:10:26","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/one-to-one-marketing\/"},"modified":"2022-03-18T14:10:26","modified_gmt":"2022-03-18T13:10:26","slug":"one-to-one-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/one-to-one-marketing\/","title":{"rendered":"One To One Marketing"},"content":{"rendered":"<p>Direktmarketing-Verfahren, das eine oder mehrere Marketing-Massnahmen auf jeden Kunden mit Hilfe statistischer Verfahren zuschneidet. Dabei werden nicht nur einzelne Kundenmerkmale, sondern gesamte Kundenprofile generiert. Diese werden durch Sammeln von Kundendaten, durch Definition von Kundensegmenten und Anreicherung dieser Daten aus weiteren Quellen erhalten. Ziel ist es, jedem Kunden ein auf seine pers\u00f6nliche Bed\u00fcrfnisse zugeschnittenes Angebot zukommen zu lassen &#8211; analog zum Mass Customization auf Produktseite.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One To One Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4369","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>One To One Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/one-to-one-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One To One Marketing - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"One To One Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/one-to-one-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/one-to-one-marketing\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/one-to-one-marketing\\\/\",\"name\":\"One To One Marketing - 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