{"id":4354,"date":"2022-03-18T14:10:25","date_gmt":"2022-03-18T13:10:25","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/non-realtime-bidding-non-rtb\/"},"modified":"2022-03-18T14:10:25","modified_gmt":"2022-03-18T13:10:25","slug":"non-realtime-bidding-non-rtb","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/non-realtime-bidding-non-rtb\/","title":{"rendered":"Non-Realtime Bidding (Non-RTB)"},"content":{"rendered":"<p>Bei Non-RTB sind die Mediakonditionen direkt zwischen Vermarktern und Werbekunden bzw. Agenturen vorab verhandelt und verkauft worden, die Beauftragung bis hin zur Leistungserf\u00fcllung zwischen Sender (z. B. SSP) und Empf\u00e4nger (z. B. DSP) erfolgt jedoch in Echtzeit innerhalb der f\u00fcr Programmatic Advertising bereitgestellten Technologieplattformen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Non-Realtime Bidding (Non-RTB)<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4354","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Non-Realtime Bidding (Non-RTB) - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/non-realtime-bidding-non-rtb\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non-Realtime Bidding (Non-RTB) - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Non-Realtime Bidding (Non-RTB)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/non-realtime-bidding-non-rtb\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/non-realtime-bidding-non-rtb\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/non-realtime-bidding-non-rtb\\\/\",\"name\":\"Non-Realtime Bidding (Non-RTB) - 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