{"id":4337,"date":"2022-03-18T14:10:23","date_gmt":"2022-03-18T13:10:23","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/multiscreen\/"},"modified":"2022-03-18T14:10:23","modified_gmt":"2022-03-18T13:10:23","slug":"multiscreen","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/multiscreen\/","title":{"rendered":"Multiscreen"},"content":{"rendered":"<p>Der Begriff Multiscreen (von engl. multi = mehr und Screen = Bildschirm) bezeichnet die gleichzeitige Verwendung von mindestens zwei Endger\u00e4ten, um Videos anzusehen bzw. fernzusehen, im Internet zu surfen oder um Apps zu nutzen. Bei der Multiscreen Nutzung k\u00f6nnen folgende Ger\u00e4te in unterschiedlicher Kombination eingesetzt werden: Fernseher, Tablet, Smartphone, Laptop und Spielekonsole. Man unterscheidet dabei zwischen der sequenziellen Nutzung und der simultanen bzw. parallelen Nutzung. Bei der sequenziellen Nutzung beginnt der Nutzer seine Aufgaben an einem Ger\u00e4t und schlie\u00dft sie an einem anderen ab, hier werden im Zeitverlauf auf unterschiedlichen Ger\u00e4ten die gleichen Dienste und Anwendungen in Anspruch genommen. Bei der simultanen Nutzung werden zwei oder mehr Ger\u00e4te gleichzeitig genutzt, beispielsweise werden am Smartphone oder Tablet erg\u00e4nzende Informationen nachgeschlagen, w\u00e4hrend im TV eine Dokumentation l\u00e4uft. Die parallel genutzten Angebote k\u00f6nnen sich gegenseitig erg\u00e4nzen, m\u00fcssen aber nicht zwingend in direktem Bezug zu einander stehen. Das zweite Ger\u00e4t in diesem Szenario wird als -> Second Screen bezeichnet.\u00a0nach oben<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multiscreen<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4337","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multiscreen - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/multiscreen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multiscreen - Touchpoints\" \/>\n<meta property=\"og:description\" content=\"Multiscreen\" \/>\n<meta property=\"og:url\" content=\"https:\/\/touchpoints.eu\/en\/glossar\/multiscreen\/\" \/>\n<meta property=\"og:site_name\" content=\"Touchpoints\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/multiscreen\\\/\",\"url\":\"https:\\\/\\\/touchpoints.eu\\\/en\\\/glossar\\\/multiscreen\\\/\",\"name\":\"Multiscreen - 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