{"id":4333,"date":"2022-03-18T14:10:23","date_gmt":"2022-03-18T13:10:23","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/multi-channel-marketing\/"},"modified":"2022-03-18T14:10:23","modified_gmt":"2022-03-18T13:10:23","slug":"multi-channel-marketing","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/multi-channel-marketing\/","title":{"rendered":"Multi Channel Marketing"},"content":{"rendered":"<p>Nutzung mehrerer, idealweise aller zur Verf\u00fcgung stehenden Kommunikationskan\u00e4le zur F\u00fchrung und Steuerung einer Unternehmung aus Sicht des Marktes heraus.     auch     Strategischer Ansatz des Handels und der Dienstleister, die (potentiellen) Konsumenten gleichzeitig auf mehreren verschiedenen Wegen zu erreichen. Dabei geht es um den Vertrieb bzw. die Distribution der Leistung (Leistungsfluss), aber auch um die Kommunikation mit dem Kunden durch unterschiedliche Medien und Werbetr\u00e4ger (Informationsfluss).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Multi Channel Marketing<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4333","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multi Channel Marketing - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/multi-channel-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi Channel Marketing - 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