{"id":4329,"date":"2022-03-18T14:10:23","date_gmt":"2022-03-18T13:10:23","guid":{"rendered":"https:\/\/touchpoints.eu\/glossar\/mouse-over-play\/"},"modified":"2022-03-18T14:10:23","modified_gmt":"2022-03-18T13:10:23","slug":"mouse-over-play","status":"publish","type":"encyclopedia","link":"https:\/\/touchpoints.eu\/en\/glossar\/mouse-over-play\/","title":{"rendered":"Mouse-over-Play"},"content":{"rendered":"<p>Wie die Begriffsbildung schon beschreibt, wird beim Mouse-over-Play die Useraktivit\u00e4t als Grundlage genommen. Der Nutzer steuert per Mouse-over \u00fcber ein platziertes Werbemittel, eine Teaserfl\u00e4che oder ein sonstiges Werbeformat, um dadurch den Videoinhalt zu starten. Hier ist es m\u00f6glich, dass der Inhalt im gebuchten Format (z. B. Medium Rectangle) abgespielt wird. Zus\u00e4tzlich ergibt sich die Option, die Werbemittel bzw. Videos und den jeweiligen Bewegtbildinhalt der Kampagne nach dem Start als Expandable-Ad zu buchen. Dies bedeutet, dass sich das Werbemittel nach Start per Mouse-over automatisch vergr\u00f6\u00dfert\/ausklappt und somit f\u00fcr den Videorezipienten optimiert dargestellt wird, weil sich hierdurch der Sichtbereich f\u00fcr den Bildschirmnutzer vergr\u00f6\u00dfert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mouse-over-Play<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","class_list":["post-4329","encyclopedia","type-encyclopedia","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mouse-over-Play - Touchpoints<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/touchpoints.eu\/en\/glossar\/mouse-over-play\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mouse-over-Play - 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